Manager, Promotions and Outreach

Key Responsibilities

Technical/Professional:

• Co-ordinates the development of promotional and outreach material using various public relations and media methodologies and tools to creatively present information to meet the needs of various publics;
• Co-ordinates, develops and delivers Information Sessions, including presentations, workshops, seminars and exhibitions to MSME clients, community, public and private sector representatives, other interest groups and stakeholders;
• Conducts research on global MSME trends and developments, organises promotional and outreach activities such as press conferences, media briefings and discussions and individual initiatives, seminars and workshops on MSME related issues;
• Represents the Division at local and overseas meetings, conferences and other fora and makes representations as required;
• Provides support in the establishment of incubator facilities to ensure best practices and best outcomes;
• Assists with the execution of MSME related projects for which MICAF has direct responsibility;
• Provides assistance in the dissemination of related policies and Acts geared at improving access to financing by MSMEs and the overall MSME financing landscape;
• Establishes and maintains liaison with the relevant local, regional and international stakeholders for exchange of information and data on pending situations and issues relating to and impacting MSMEs;
• Provides support for an improved business environment with specific focus on business registration, business formalization and taxation issues;
• Examines and refines information, analyses and reports on the effects of Global Market trends on MSMEs in the domestic economy;
• Provides periodic reports on MSMEs, the issues that impact their performance and product and service prices;
• Collaborates with the relevant local and international stakeholders to establish and maintain a Framework for the co-ordination of data collection, compilation, examination, analysis and dissemination of critical information pertaining to entrepreneurship and business management;
• Manages the MSME content on the Ministry’s Website specifically in relation to catalogue of MSME initiatives;
• Plans road shows, workshops and seminars;
• Handles matters related to local, regional and international affairs as assigned;
• Monitors business developments and manages business issues that impact MSMEs in keeping with the MSME and Entrepreneurship Policy;
• Collaborates with internal and external stakeholders to conduct research and analysis;
• Researches financial and business issues to develop technical reports, briefs and responses to information requests from internal and external publics;
• Ensures systems are maintained for the monitoring of issues under the MSME portfolio and for providing data and technical advice on issues of relevance to the portfolio;
• Maintains liaison with the relevant entities on matters relating to Business Environment and MSME Financing;
• Performs any other related duties that may be assigned from time to time.